Brennen Volbeda

A well-designed self-service portal can transform the buyer relationship, boost repeat orders, improve margins, and reduce strain on sales and service teams. This panel session will share insights on how to build portals that not only meet customer expectations but actively drive business growth.

• Analyze examples of portals that have successfully increased revenue, order frequency, and customer retention.
• Integrate personalization, AI-driven recommendations, and account-specific pricing to boost engagement.
• Streamline workflows to reduce buyer friction and speed up ordering cycles. 

Your buyers are not asking for “features” and “personalization.” They are asking for speed, confidence, and consistency across every interaction with your organization. This discussion moves beyond tactics to focus on how senior leaders can use AI-generated insights to redesign go-to-market strategy, operating models, and customer engagement for long-term growth.

• We will explore how C-suite and business unit leaders are:
• Using AI-driven buyer and account intelligence to inform portfolio, pricing, and channel strategy
• Aligning sales, marketing, ecommerce, and customer success around a single view of the customer and shared growth metrics
• Turning hyper-relevant journeys into measurable outcomes in revenue, margin, and customer lifetime value
• Anticipating friction, risk, and churn through predictive signals and embedding “next best action” into frontline workflows
• Governing AI responsibly with the right data foundations, change management, and talent to scale beyond pilots