Mike Hockett

Your technology stack is more than a collection of tools—it’s a growth engine. In this executive-level session, a seasoned CMO shares firsthand insights on how to prioritize, integrate, and maximize technology investments that drive revenue, customer engagement, and long-term scalability.

• Evaluate your current tech stack to identify gaps, redundancies, and hidden potential
• Prioritize investments in platforms that accelerate personalization, automation, and data integration
• Leverage real-time data and analytics to optimize campaign performance and CX
• Ensure your tech stack scales with your business to support future growth and innovation