May 4 - 6, 2026
Chicago Marriott Downtown
As the VP of Transformation at a 150-year-old B2B industrial packaging company, I regularly lead efforts to build the business case for digital investment across complex, global operations. Our focus is on driving measurable value in margin expansion, cost optimization, customer experience, and AI-enabled efficiency while modernizing legacy systems and processes.
For many legacy B2B organizations, digital transformation is not just a tech decision—it’s a cultural and strategic shift. This session will help you build a compelling case for digital investment, gain cross-functional buy-in, and lead change that sticks.
• Build coalitions across product, IT, sales, and marketing to support change
• Quantify ROI and risk mitigation to secure executive and board-level support
• Translate digital strategy into achievable milestones for non-technical stakeholders
Check out the incredible speaker line-up to see who will be joining Sara.
Download The Latest Agenda