Steve Martinez

Managing Partner Velocity Digital LLC

Tuesday, May 5, 2026

4:35 PM Presentation: Accuracy vs. Precision: How to Use Imperfect Data to Drive Real B2B eCommerce Growth

B2B organizations often delay action in pursuit of "perfect" data—but perfection is rarely what drives growth. This session reframes the conversation around accuracy vs. precision, showing how teams can use directional, imperfect data to make better decisions faster.

We'll explore how to design and run small, fast experiments across digital channels—pricing, search, product content, and customer journeys—to validate what actually moves the needle. Rather than over-investing in data infrastructure upfront, leaders will learn how to extract signal from noise, prioritize learning velocity, and build a feedback loop that continuously improves outcomes.

Attendees will walk away with a practical framework to:

• Distinguish when precision matters vs. when accuracy is enough

• Design low-risk experiments that generate actionable insights quickly

• Use data storytelling to align stakeholders and accelerate decision-making

• Turn "good enough" data into measurable revenue impact

This session is geared toward digital, eCommerce, and commercial leaders looking to move faster, reduce analysis paralysis, and drive growth with the data they already have.

Wednesday, May 6, 2026

11:35 AM Panel Discussion: Building the Case for Digital Investment & Transformation For Legacy B2B Brands

For many legacy B2B organizations, digital transformation is not just a tech decision—it’s a cultural and strategic shift. This session will help you build a compelling case for digital investment, gain cross-functional buy-in, and lead change that sticks.

• Build coalitions across product, IT, sales, and marketing to support change

• Quantify ROI and risk mitigation to secure executive and board-level support

• Translate digital strategy into achievable milestones for non-technical stakeholders

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda