Steve Martinez

In the dynamic landscape of B2B marketing, understanding and optimizing customer touchpoints is crucial for driving strategic engagement and revenue growth. This panel explores the intricate methodologies for measuring marketing performance through advanced analytics, multi-touch attribution, and data-driven insights.

• High tech AND High touch? Comparing ideas
• Critical Marketing Metrics
• Identifying Critical interaction points across various channels
• Identifying critical metrics to measure effectiveness of touchpoints

In today's competitive B2B landscape, the alignment of sales and marketing teams is crucial for driving growth and maximizing revenue. This expert panel brings together industry leaders to share their insights and practical strategies for achieving seamless collaboration between these two vital departments. 

• Implementing shared KPIs and metrics for both teams 
• Leveraging technology to facilitate communication and data sharing 
• Developing content strategies that support both marketing and sales efforts 
• Building a culture of collaboration and mutual respect 
• Compensating sales team when you have a portal