Kara Lineal

Vice President, Marketing Automation & Digital Transformation Nelson-Jameson

Tuesday, May 5, 2026

3:25 PM Panel Discussion: Leading Through Resistance: Driving Enterprise-Wide B2B Digitization That Sticks

A panel of experts will share how to overcome internal resistance, align cross-functional teams, and lead a successful B2B digitization journey that delivers measurable impact.

• Recognize common sources of resistance to digital change across departments

• Communicate a compelling vision that aligns stakeholders around shared outcomes

• Empower teams with the tools, training, and support needed to embrace new technologies

• Break down silos and build cross-functional momentum for enterprise-wide adoption

Check out the incredible speaker line-up to see who will be joining Kara.

Download The Latest Agenda