B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Denise Foley
Executive Vice President of E-Commerce ULE GroupWednesday, May 6, 2026
11:45 AM Panel Discussion: Fewer Clicks, Faster Conversions: Designing a B2B UX That Sells (and Scales)
In B2B eCommerce, every extra click is a chance to lose a customer. This session shows how to streamline your digital experience to reduce friction, accelerate decision-making, and convert more buyers—without compromising on product information or content.
• Eliminate unnecessary steps that create buyer friction or drop-off
• Design intuitive navigation and layouts that guide users toward conversion
• Apply UX best practices proven to boost B2B engagement and order volume
• Align UX decisions with revenue goals, sales enablement, and customer success
Check out the incredible speaker line-up to see who will be joining Denise.
Download The Latest Agenda