Adrienne Hartman

In the rapidly evolving landscape of B2B, future-proofing your team is crucial for maintaining a competitive edge. This panel explores strategies for cultivating adaptable, skilled marketing talent, focusing on continuous learning, emerging technologies, and creating a culture that attracts and retains top professionals in the dynamic B2B space. 

• Identifying critical skills for future B2B success 
• Strategies for upskilling and retraining existing marketing talent 
• Balancing technical expertise with soft skills in B2B roles 
• Leveraging AI and automation to enhance marketing team capabilities 
• Creating a culture of continuous learning and adaptability