B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Chris Rodgers
Founder & CEO CSP AgencyTuesday, May 5, 2026
3:05 PM Presentation: The B2B GEO Playbook: How to Get Found, Cited, and Chosen by AI
Your buyers are shifting from search engines to AI engines, asking ChatGPT, Gemini, and Copilot to research, compare, and recommend suppliers. Traditional SEO got you ranked. Generative Engine Optimization (GEO) gets you recommended. This session delivers a practical GEO playbook built on three pillars: accessibility, owned media, and earned media. You'll see how a human-first, AI-enhanced approach helps manufacturers and distributors move from invisible to recommended inside the AI-generated answer. Walk away with a strategic framework, tactical starting points for each pillar, and a clear-eyed view of what it takes to operationalize GEO in your organization. The landscape is still evolving, but the brands that start building now will have a significant edge.
- Understand how AI engines decide which B2B brands to surface, cite, and recommend to buyers
- Assess your current AI visibility across the three GEO pillars: accessibility, owned media, and earned media
- Apply targeted tactics within each pillar to strengthen your brand's position in AI-driven discovery
- Build a directional GEO roadmap that aligns content, product data, and digital presence with how AI evaluates and recommends B2B solutions
Check out the incredible speaker line-up to see who will be joining Chris.
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