B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Giulia Grimaldi
Senior Manager, Business Development Kraft HeinzMonday, May 4, 2026
3:15 PM Panel Discussion: Empowering the Buyer: Designing Self-Service Portals that Drive Revenue and Loyalty
A well-designed self-service portal can transform the buyer relationship, boost repeat orders, improve margins, and reduce strain on sales and service teams. This panel session will share insights on how to build portals that not only meet customer expectations but actively drive business growth.
• Analyze examples of portals that have successfully increased revenue, order frequency, and customer retention.
• Integrate personalization, AI-driven recommendations, and account-specific pricing to boost engagement.
• Streamline workflows to reduce buyer friction and speed up ordering cycles.
Check out the incredible speaker line-up to see who will be joining Giulia.
Download The Latest Agenda