B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Darko Milivojevic, Director, e-Commerce at Gerrie Electric
Gerrie Electric Logo

Darko Milivojevic


Director, e-Commerce
Gerrie Electric

Check out the incredible speaker line-up to see who will be joining Darko.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


2:30 PM B2B Distributor Campfire Chat

Relax by the “fire” and hear from an eCommerce executive in distribution about a success and a failure learning opportunity. Then in an open, distributor only discussion, share your story, ask questions of your peers and walk away with a few new takeaways to implement on your return.

Limited to 20 distributor executives, first-come, first-served.

Improving Product and Content Integrity For Customers to Make an Informed Decision

  • Partnering with manufacturers to get the right branding and messaging
  • Overcoming the hurdles of limited images and video
  • Creating a database to support hundreds of thousands of SKUs



2:30 PM B2B Distributor Campfire Chat

Relax by the “fire” and hear from an eCommerce executive in distribution about a success and a failure learning opportunity. Then in an open, distributor only discussion, share your story, ask questions of your peers and walk away with a few new takeaways to implement on your return.

Limited to 20 distributor executives, first-come, first-served.

Maintaining and Instilling Trust and Delivering an Optimal Experience During Consolidation
  • Communicating with customers and the best messaging to use following an acquisition
  • Clarifying your unique value proposition in instill confidence
  • Understanding phased brand transition
  • Knowing when and how to rebrand


2:30 PM B2B Distributor Campfire Chat

Relax by the “fire” and hear from an eCommerce executive in distribution about a success and a failure learning opportunity. Then in an open, distributor only discussion, share your story, ask questions of your peers and walk away with a few new takeaways to implement on your return.

Limited to 20 distributor executives, first-come, first-served.

Maintaining and Instilling Trust and Delivering an Optimal Experience During Consolidation
  • Communicating with customers and the best messaging to use following an acquisition
  • Clarifying your unique value proposition in instill confidence
  • Understanding phased brand transition
  • Knowing when and how to rebrand


4:40 PM Lightning Round Panel: Defining a Content Strategy That Effectively Engages Your Customer Base

Content creation is a big challenge in B2B. Organizations are under pressure to create fresh content constantly that demonstrates knowledge and leadership in the field. Furthermore it must be underpinned by data to ensure it will be effective and served up at the right time. Find out key components for a content strategy that engages your audience, including:
  • Determining whether you need to develop content in-house or outsource
  • Building authority with content you’ve created and shared and demonstrating expertise to your customers and prospects
  • Understanding your customer, creating content you know they will consume
  • Creating a coordinated launch of content across CMS and eCommerce platforms
  • Positioning content for a diverse group of customers 
  • Determining a reuse and repurposing strategy for your content