B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Liz Duggan
Chief Strategy Officer Smith CommerceTuesday, May 5, 2026
2:35 PM Chairperson's Opening Remarks
4:05 PM Panel Discussion: Leading Through Resistance: Driving Enterprise-Wide B2B Digitization That Sticks
A panel of experts will share how to overcome internal resistance, align cross-functional teams, and lead a successful B2B digitization journey that delivers measurable impact.
• Recognize common sources of resistance to digital change across departments
• Communicate a compelling vision that aligns stakeholders around shared outcomes
• Empower teams with the tools, training, and support needed to embrace new technologies
• Break down silos and build cross-functional momentum for enterprise-wide adoption
4:55 PM Panel Discussion: B2B Growth Hacks: Spotting & Leveraging the Next Best Thing in eCommerce Tech
Staying ahead in B2B eCommerce requires more than just keeping up—it’s about identifying what’s next. This fast-paced session reveals how leading companies uncover and apply cutting-edge technologies to drive growth, streamline operations, and elevate customer experiences.
• Discover emerging eCommerce technologies that can give you a competitive edge
• Evaluate which tools align with your growth goals, team capacity, and customer needs
• Prioritize tech investments that deliver fast wins and long-term scalability
• Experiment with low-risk pilots to validate new solutions before full-scale rollouts
Check out the incredible speaker line-up to see who will be joining Liz.
Download The Latest Agenda