B2B Chicago 2024

May 06 - 08, 2024

Chicago Marriott Downtown

Elisabeth Clark

Senior Manager Web Strategy and Experience Lippert

Elisabeth Clark is a results-driven digital marketer with a passion for customer-centric solutions. Her journey has been marked by strategic thinking, creative ideation, and meticulous execution.

With experience spanning various industries including media, healthcare, e-commerce, and manufacturing, Elisabeth has consistently focused on implementing innovative, user-centric digital strategies that fostered engagement with her company’s customers.

In 2020, Elisabeth joined the Lippert marketing team and immediately recognized the need for enhanced strategy across Lippert’s 50+ websites. She has been leading the transformational Global Website Project since 2021, with the goal of delivering the right content to the right audience at the right time. In 2023, she assumed the role of Senior Manager, Web Strategy & Experience, overseeing catalog/data, front-end development, and user experience teams.

Elisabeth would love to connect with you on LinkedIn. https://www.linkedin.com/in/elisabethclark/

Monday, May 6, 2024: Day One

4:35 PM Beer Bucket Roundtable Discussions (limited to Manufacturers And Distributors only)

Our roundtables are a wonderful way to continue to network and engage with your peers on a topic of your choosing. These interactive sessions allow you to innovative digital and omni-channel solutions on the market in a relaxed setting. Not bad huh? Each roundtable will have a specific theme for you to learn from. The Roundtables at B2B Online are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of 10-15 of your peers to discuss ways to re-strategize and overcome common roadblocks to success. This is an hour-long session. After the first 30-minutes, the attendee (Manufacturers And Distributors only) will stand up and choose a new topic to engage in. 

Table 1 - Onboard with Ease: Using AI to Standardize and Enrich your Product Content

Eric Hills – CEO, WrangleWorks

Howard Blumenthal - Director, eCommerce and PIM, Motion Industries

 

Table 2 - The Amazing Commerce Race: B2B Ecomm in 2024 Insights and Trivia – Win a Meta Quest 3!

Carlos Manalo - Co-founder and Co-CEO, The Office of Experience

 

Table 3 - The Rise Of Standardized Product Content: Navigating ETIM, ECLASS, and Beyond!

Stefan Ahrens, VP of Sales Americas, Productsup


Table 4 How Modernizing AR Can Drive Growth & Efficiency

Kevin Sontgerath - B2B Payment Partnerships, Capital One Trade Credit

Patrick Lenihan - Director, Technology and B2B Payments, Capital One Trade Credit 


Table 5 - B2B ecommerce in the next 3-5 years - AI & other practical strategies for unlocking growth

Elisabeth Clark - Senior Manager Web Strategy and Experience, Lippert

Martin Hjalm - Commercial Director, Vaimo

 

Table 6 –

(first rotation) Navigating Digital Transformation: Bridging the Gap in B2B Sales

(second rotation) From Trends to Trust: How to Leverage AI-Powered Pricing

Hosted by Jerome Cahuzac - Principal Smart CPQ, PROS

 

Table 7 - Martech Capability Scoring Model – Strategies for Tools, People, and Process Needed to Realize Value - Richard Gatewood – Global VP of Digital Solution, iCrossing

 

Table 8 - Product experience: Driving growth and personalization through your catalog

Simon Robillard, Vice-President, O2 Commerce


Table 9 - Omni-channel B2B: Stop running your B2B ecommerce from your ERP 

Hosted by Brandon Gracey -Director, Enterprise Sales, Shopify


Table 10 Strategies for AI in B2B

Hosted by Aaron Schubert, Senior Director, Product Management, Salesforce & Vickie Holtmeier, SVP Sales, Salesforce 


Table 11 : Strategies for Driving Explosive Growth in B2B!  

Hosted by Evan Klein - CEO, Zaelab 

Check out the incredible speaker line-up to see who will be joining Elisabeth.

Download The Latest Agenda