Elisabeth Clark

Join us for a special breakfast honoring the women who are shaping the future of the B2B industry. This intimate gathering brings together leaders, rising talent, and advocates for an evening of connection, inspiration, and celebration. Enjoy great food, meaningful conversation, and the opportunity to build community with peers who are driving innovation, leadership, and change across the B2B landscape. 

Your team has the tools, but do they have the traction? Most organizations are currently stuck in the "Use Case Desert," where many employees use AI for basic tasks while only a small fraction drive actual business value. For a leader, the challenge is building a roadmap to ROI while the team is still navigating the learning curve.

Join Elisabeth Clark, Director of Web Strategy & Experience, for a 20-minute masterclass on moving a team from "AI curious" to "AI-powered." Managing a complex ecosystem of over 50 websites requires a systematic approach to upskilling that replaces hope with engineering.

Elisabeth will share her "Blueprint for the Messy Middle," a strategy designed to bridge the gap between initial assessment and measurable efficiency. Attendees will explore how to move beyond standardized training to identify high-value use cases, establish a governance structure that fuels adoption, and visualize how small, weekly time savings scale into massive organizational gains.

Stop waiting for "AI magic" and start identifying the specific, repeatable processes that will anchor your team's first ROI-positive wins.