Elisabeth Clark

Director of Web Strategy & Experience Lippert

Elisabeth Clark is a dynamic and results-driven digital marketer with a fervent passion for customer-centric solutions. Her career is distinguished by strategic thinking, creative ideation, and meticulous execution.

With extensive experience across diverse industries such as media, healthcare, e-commerce, and manufacturing, Elisabeth has consistently implemented innovative, user-centric digital strategies that enhance customer engagement.

In 2020, Elisabeth joined Lippert's marketing team, where she immediately identified the need for a robust strategy across Lippert’s 50+ websites. Since 2021, she has been at the helm of the transformational Global Website Project, aiming to deliver the right content to the right audience at the right time.

In 2023, Elisabeth advanced to the role of Senior Manager, Web Strategy & Experience. By 2024, she was promoted to Director of Web Strategy & Experience, overseeing catalog/data, front-end development, and user experience teams. Under her leadership, Lippert has undertaken some of the most transformational projects in its history. Elisabeth's unwavering commitment to customer experience drives her teams to ensure Lippert is easier to do business with every day.

Day 1: Bridging Digital Innovation & Preparing For The Next Generation Of Buyers

2:10 PM Workshop: Starting with the Customer: Building Strategic B2B Roadmaps That Deliver Results

In the fast-paced world of B2B ecommerce, complex workflows and system integrations often take priority, leaving the customer experience as an afterthought. However, as Steve Jobs famously said, the key is to start with the customer and work backward to the technology.

What You’ll Learn:

Why Customer Experience Matters More in B2B: Explore how a customer-first approach drives long-term success in B2B.
Shifting from Tech-First to Customer-First: Discover strategies to realign B2B projects with user needs.
Building Strategic B2B Roadmaps: Learn to create roadmaps that balance operational efficiency and customer value.
Optimizing the End-to-End Experience: Understand how to enhance every touchpoint—from product discovery to order processing.

Check out the incredible speaker line-up to see who will be joining Elisabeth.

Download The Latest Agenda