Nicole Longhini

Director Marketing Maserati Americas

Longhini has made significant contributions as a passionate advocate and role model for the automotive industry. A true connector in every sense of the word, Longhini has used her vast network and multi-faceted background to advance the entire industry. Longhini’s talents caught the attention of many automotive leaders throughout her 30 years of design, engineering, marketing, and sales expertise. This experience led to her active involvement and participation in Motorsports to support long-term in vehicle needs. Along with creating short and long-term vehicle and brand strategies for awareness and sales growth. From an early age, Nicole has been passionate about cars and predicting customer needs, which immediately gained her respect and credibility within the competitive automotive OEM space. Race teams and OEM's rely on Nicole’s expertise and willingness to work with them and their teams to deliver automotive products that are vigorously tested for safety, ergonomics, and performance. Always keen to educate team and herself on the latest technologies and consumer marketing, Nicole fiercely challenges the status quo.

Monday, May 4, 2026

1:15 PM Women in B2B Leadership Panel Discussion

This candid leadership panel brings together accomplished women executives to share real-world experiences driving growth, transformation, and innovation in B2B eCommerce. From navigating change to building influence and impact, this discussion offers practical insights and inspiration for leaders at every stage.

Hear firsthand perspectives on leading digital and organizational change in B2B eCommerce
Learn how panelists have navigated challenges, setbacks, and resistance on their leadership journeys
Discover strategies for building credibility, influence, and cross-functional alignment
Explore how leaders are balancing innovation, performance, and people-first cultures
Gain actionable advice you can apply to your own leadership path
Engage in an open, honest conversation about the future of leadership in B2B

Tuesday, May 5, 2026

5:05 PM Panel Discussion: Bridging the Gap: Align Product Marketing with Sales Enablement to Drive Higher Conversion

Great product stories often get lost before they reach the buyer. This session dives into how B2B leaders can align product marketing and sales enablement to deliver consistent, impactful messaging that boosts buyer confidence and closes more deals.

• Unify product positioning and sales messaging to ensure consistent buyer experiences

• Develop sales enablement content that supports key product value propositions

• Equip sales teams with the right tools, assets, and insights at each stage of the funnel

• Measure the impact of product marketing efforts on sales outcomes and conversion rates

Check out the incredible speaker line-up to see who will be joining Nicole.

Download The Latest Agenda