Nicole Longhini

Director Marketing Maserati Americas

Longhini has made significant contributions as a passionate advocate and role model for the automotive industry. A true connector in every sense of the word, Longhini has used her vast network and multi-faceted background to advance the entire industry. Longhini’s talents caught the attention of many automotive leaders throughout her 30 years of design, engineering, marketing, and sales expertise. This experience led to her active involvement and participation in Motorsports to support long-term in vehicle needs. Along with creating short and long-term vehicle and brand strategies for awareness and sales growth. From an early age, Nicole has been passionate about cars and predicting customer needs, which immediately gained her respect and credibility within the competitive automotive OEM space. Race teams and OEM's rely on Nicole’s expertise and willingness to work with them and their teams to deliver automotive products that are vigorously tested for safety, ergonomics, and performance. Always keen to educate team and herself on the latest technologies and consumer marketing, Nicole fiercely challenges the status quo.

Monday, May 4, 2026

2:35 PM Women in B2B Leadership Panel Discussion

A candid conversation with senior women leaders in B2B on navigating growth, influence, and impact, from building high-performing teams to leading through change. Walk away with practical tactics you can apply immediately to strengthen your leadership presence and accelerate results.

How to build influence and get decisions moving without the politics
Hiring, developing, and retaining top talent while setting clear standards
Leading through uncertainty, change, and high-pressure moments with confidence

Tuesday, May 5, 2026

4:55 PM Panel: Using AI-Powered Product Intelligence to Align Marketing & Sales

Great product stories often get lost before they reach the buyer. This session dives into how B2B leaders can align product marketing and sales enablement to deliver consistent, impactful messaging that boosts buyer confidence and closes more deals.

Unify product positioning and sales messaging to ensure consistent buyer experiences
Turn complex product data into sales-ready insights and how AI can help
Equip sales teams with accurate, contextual product information at every deal stage
Use AI to personalize product messaging by industry, role, and use case
Reduce sales friction caused by inconsistent specs, configurations, and availability

Check out the incredible speaker line-up to see who will be joining Nicole.

Download The Latest Agenda