Nicole Longhini

Longhini has made significant contributions as a passionate advocate and role model for the automotive industry. A true connector in every sense of the word, Longhini has used her vast network and multi-faceted background to advance the entire industry. Longhini’s talents caught the attention of many automotive leaders throughout her 30 years of design, engineering, marketing, and sales expertise. This experience led to her active involvement and participation in Motorsports to support long-term in vehicle needs. Along with creating short and long-term vehicle and brand strategies for awareness and sales growth. From an early age, Nicole has been passionate about cars and predicting customer needs, which immediately gained her respect and credibility within the competitive automotive OEM space. Race teams and OEM's rely on Nicole’s expertise and willingness to work with them and their teams to deliver automotive products that are vigorously tested for safety, ergonomics, and performance. Always keen to educate team and herself on the latest technologies and consumer marketing, Nicole fiercely challenges the status quo.