B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Karlaa Gregory
Digital Marketing Manager Sumitomo Drive Technologies USAWednesday, May 6, 2026
11:05 AM Presentation: Striking the Right Balance Between Sales & Marketing for Profitable Growth
In B2B commerce, siloed sales and marketing teams are one of the biggest barriers to sustainable growth. We will explore how to create true alignment between these functions—unlocking stronger pipeline performance, better customer experiences, and more profitable outcomes.
- Define shared goals and KPIs that align both teams around revenue goals.
- Integrate data and insights from both teams to drive smarter decision-making
- Implement joint planning, content creation, and campaign execution models
- Empower both teams to act on customer feedback and market signals in real time
Check out the incredible speaker line-up to see who will be joining Karlaa.
Download The Latest Agenda