B2B Chicago 2024

May 06 - 08, 2024

Chicago Marriott Downtown

Brian Beck

Co-Founder Master B2B


Wednesday, May 8, 2024: Day 3

10:10 AM Debate: Forget About Working With ChatGPT, Can We Even Work With Each Other To Deliver For Today's B2B Buyer??

All of the stereotypes you've heard about Baby Boomers, Gen X, Millennials, and Gen Z are wrong...except when they're spot on. We're bringing together practitioners from multiple generations to discuss how one another's relative strengths and weaknesses, working styles, and expectations impact the company's ability to deliver consistent and compelling B2B eCommerce experiences. Expect this panel to trade powerful insights and barbs!

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda