B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Dana Moeller
Dana Moeller Marketing Manager Curbell Plastics
In her role as Marketing Manager at Curbell Plastics, Inc., Dana Moeller is responsible for development of a comprehensive digital strategy to support the company's overall goals. This includes management of Curbell Plastic’s eBusiness platform, inbound marketing programs and conversion optimization.

With an early background in application support and instructional design, Dana has been in the digital marketing field for over 13 years. Previously, she served as a strategist and account manager at a marketing agency, managing cross-functional, geographically distributed, and multi-national project teams to launch and support digital programs.

Day Three: Retention & The Customer Journey

2:15 PM Case Study Revolution: It’s Not Just a “Marketing Project”: Get the Entire Organization On-Board with Digital

Learn how a 75-yr old industrial distributor built readiness and excitement during an eCommerce website implementation. With laser-focus on employee engagement, the marketing team was able to rollout a robust, responsive website on-time and within budget.

Hear about proven techniques for helping internal audiences to embrace the digital vision.
See how a small marketing team created internal awareness and “buzz” to gain momentum in a decentralized business.
Learn how Curbell created a seamless customer experience via multiple sales channels including web, telephone, and in-person sales visits.