B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Kevin Espinosa
Kevin Espinosa Digital Marketing Manager Caterpillar

Currently, Kevin is the Digital Marketing Managerresponsible for the eBusiness Loyalty Workstream of Caterpillar, that includesSocial Media, Mobility, Customer Portal, Metrics/Analytics, and MarketingAutomation. He also has been the Social Media Manager responsible fordeveloping the strategy and the execution of it. In addition, he was theeBusiness Platform Manager at Caterpillar responsible for developing andimplementing Caterpillar's Digital Marketing Strategy to provide theircustomers a premium customer experience and give the company a competitiveedge.



Day Two: Engagement & Customer Experience Optimization

11:05 AM Keynote: The 90s Called, They Want Their Website Back: Creating a Meaningful Site Experience to Engage Customers and Drive Sales

For many, the backbone of their digital or eCommerce strategy was just their website.  Many suppliers and distributors still have sites up that were first developed before “responsive” was a tool.  But creating a site that can compete with the B2C heavyweights is hard to do.  Yet it’s exactly what your customers expect.

•    Understanding the customer
•    Developing a content strategy to meet customer needs
•    Exploring different mediums that provide interactive content through video, blogs and reviews
•    Collecting data onsite to help build optimal customer experiences
•    Improving site performance to meet global needs