Day Three: Retention & The Customer Journey
Today’s B2B buyers and sellers expect a B2C-style experience from their B2B engagements. But for enterprise organizations, meeting these expectations means filling in the gaps left by their existing, segmented business systems. In this enlightening session, Mark Bartlett — an expert practitioner of ecommerce and digital transformation and Chief Experience Officer for FPX — offers a proven strategy to addresses this critical problem for today’s B2B manufacturers and distributors. By taking a “customer-in” approach, businesses can nurture engagement, increase margin, reduce costs, and unlock greater value from their end users as they meet and exceed these rising expectations. At FPX, we believe CPQ sits at the center of an Experience Management Platform for B2B businesses looking to deliver on the promise of an exquisite customer experience.