B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Mark Bartlett
Mark Bartlett CEO FPX
Mark Bartlett is a practitioner of ecommerce and digital transformation with more than 20 years of experience. Throughout his career, Mr. Bartlett has leveraged his deep understanding of the customer experience to develop a conceptual framework for what has come to be known as “experience-driven commerce,” an approach that unifies content, commerce and communications into a seamless customer experience. With his blend of industry and commerce category expertise, Mr. Bartlett helps FPX continue to modernize the way businesses buy and sell across all channels through FPX’s Experience Management Platform. Before joining FPX, Mr. Bartlett guided customer experience and commerce practices for agencies such as IconNicholson (Digitas LBi), Sapient and Razorfish.


Day Three: Retention & The Customer Journey

12:05 PM Keynote: Harnessing the Power of the B2B Customer Journey

Today’s B2B buyers and sellers expect a B2C-style experience from their B2B engagements. But for enterprise organizations, meeting these expectations means filling in the gaps left by their existing, segmented business systems. In this enlightening session, Mark Bartlett — an expert practitioner of ecommerce and digital transformation and Chief Experience Officer for FPX — offers a proven strategy to addresses this critical problem for today’s B2B manufacturers and distributors. By taking a “customer-in” approach, businesses can nurture engagement, increase margin, reduce costs, and unlock greater value from their end users as they meet and exceed these rising expectations. At FPX, we believe CPQ sits at the center of an Experience Management Platform for B2B businesses looking to deliver on the promise of an exquisite customer experience.