VP, B2B eCommerce
Hewlett Packard Enterprise
Martin Rohde is responsible for developing and executing HP’s business-to-business (B2B) eCommerce strategy. He works to increase sales via custom online portals by improving functionality and the online customer experience. He collaborates across HP’s business groups and functional areas, including IT, operations, marketing and consumer online sales, to offer customers more choice and flexibility.
Martin joins HP from Arrow Electronics Inc., where he was vice president of eCommerce/eBusiness. At Arrow, Martin managed online sales and transformed Arrow’s web platform into a leading eCommerce engine. Martin has extensive B2B eCommerce experience and has held a variety of positions in global sales and strategy, operations, and mergers and acquisitions.