B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Martin Rohde
Martin Rohde VP, B2B eCommerce Hewlett Packard Enterprise
Martin Rohde is responsible for developing and executing HP’s business-to-business (B2B) eCommerce strategy. He works to increase sales via custom online portals by improving functionality and the online customer experience. He collaborates across HP’s business groups and functional areas, including IT, operations, marketing and consumer online sales, to offer customers more choice and flexibility.

Martin joins HP from Arrow Electronics Inc., where he was vice president of eCommerce/eBusiness. At Arrow, Martin managed online sales and transformed Arrow’s web platform into a leading eCommerce engine.  Martin has extensive B2B eCommerce experience and has held a variety of positions in global sales and strategy, operations, and mergers and acquisitions.



Day One: Customer Acquisition and Omnichannel

9:30 AM Panel: Marketplaces: Understanding the Potential Opportunities and Risks

Marketplaces have made huge waves in the B2B industry.  Many of them came from the B2C space, meaning they have a deep understanding of their customers, their segments and a handle on a superior customer experience.  As they continue to take market share, B2B companies must decide whether or not to view marketplaces as the competition, or engage with them as customers themselves.

•    Identifying the best marketplaces for your brand
•    Extracting usable data from a marketplace
•    Cultivating a customer base using marketplaces
•    Avoiding price hacking to maintain your margins

Day Two: Engagement & Customer Experience Optimization

8:35 AM Keynote: The Future of B2B: From Sales Enablement to Sales Engine

Everyone recognizes the value of B2B eCommerce being lower costs, however turning it into a revenue engine is difficult. The future of B2B eCommerce is to become a sales engine for the company – not only a cost reduction tool. In this session learn how to make your B2B eCommerce into a sales engine.
Keeping up with the breakneck speed of B2B digital transformation
Figuring our what the next few years will look like for your sales engine
Making decisions around where to focus your resources long-term to drive sales