B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Meyar Sheik
Meyar Sheik Co-Founder & CEO Certona
Meyar Sheik is a seasoned software industry executive with 25 years of experience. Since 2000, Meyar has been a web analytics pioneer working with some of the largest sites on the Internet such as Staples, ESPN, Fox, Sony, Best Buy, Disney, CBS and many other leading brands, in the areas of web analytics, personalization and real-time content optimization. Prior to Certona, Meyar was the CMO and COO of web analytics leader, WebSideStory (now part of Omniture/Adobe). Before joining WebSideStory, Meyar was the Vice President of Worldwide Marketing and Strategic Alliances for the Enterprise Application Integration (EAI) software vendor SuperNova, Inc., Earlier in his career, Meyar held senior sales management positions in Analytics and Security software products companies. Since 2004, Meyar and the Certona team of predictive analytics experts have been focused on applying Certona's innovative, real-time behavioral targeting, optimization and adaptive personalization technologies to generate more revenue and higher conversion rates for online retailers and other multi-channel businesses. Meyar has a BS in Electrical Engineering from New York Institute of Technology and an MBA from Rochester Institute of Technology.

Day Two: Engagement & Customer Experience Optimization

3:10 PM Panel Revolution: Mastering the Customer Journey: Creating an Insight-Driven Experience

Take your customer experience to the next level in this interactive panel. See how industry leaders are utilizing the data available to them to create the best possible customer journey and solidify their customer loyalty.

•    Leveraging data and analytics enhance your customer experience
•    Using data as the foundation to create these experiences
•    Understanding and responding to changing customer behaviors
•    Mapping the customer journey to increase loyalty