B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Michael Hauck
Michael Hauck Vice President, Marketing And Digital Services Essendant, Inc.
Michael Hauck is VP of Marketing and Digital Services for Essendant.  Formerly known as United Stationers and Lagasse Sweet, Essendant is a Fortune 500 wholesale distributor, supplying more than 160,000 office, janitorial, technology, industrial and automotive products to more than 30,000 customers throughout North America.  Essendant supports its customers with a broad range of marketing and e-commerce tools and services ranging from brand strategy, research and multi-channel campaigns to content, reviews and advanced analytics.  Michael has worked with hundreds of national retail and e-commerce brands, building market-leading e-commerce experiences and consulting on supply chain integration and master data management.


Day One: Customer Acquisition and Omnichannel

2:00 PM Case Study Revolution: B2Being Digital: An Omnichannel Crash Course


It’s the end of the Web as we know it.  In the initial mad rush to “get online,” many businesses focused solely on e-commerce and forgot the essential ingredients that made them successful to begin with.  Fast forward to 2017.  E-commerce is ubiquitous.  In today’s world, being digital means more than web sites and e-commerce.  Being digital means leveraging digital tools to track and understand end-consumer behavior.  Being digital means providing millennials with enough product information to make buying decisions when they won’t talk to a human.  Being digital means eliminating the friction in your customer relationships and interactions.
In this Case Study Revolution, you’ll learn about:

•    Best-in-class examples of companies that are leveraging digital tools to solve problems and improve customer experience while not abandoning what makes them special,
•    What innovative companies are doing to bridge the gap between the physical and digital world, and how it improves customer experience,
•    Identifying and evaluating technology to determine which is the best fit for your omnichannel initiatives, and
•    Integrating new technology with already established systems and processes.