Vice President, Marketing And Digital Services
Michael Hauck is VP of Marketing and Digital Services for Essendant. Formerly known as United Stationers and Lagasse Sweet, Essendant is a Fortune 500 wholesale distributor, supplying more than 160,000 office, janitorial, technology, industrial and automotive products to more than 30,000 customers throughout North America. Essendant supports its customers with a broad range of marketing and e-commerce tools and services ranging from brand strategy, research and multi-channel campaigns to content, reviews and advanced analytics. Michael has worked with hundreds of national retail and e-commerce brands, building market-leading e-commerce experiences and consulting on supply chain integration and master data management.
Day One: Customer Acquisition and Omnichannel
It’s the end of the Web as we know it. In the initial mad rush to “get online,” many businesses focused solely on e-commerce and forgot the essential ingredients that made them successful to begin with. Fast forward to 2017. E-commerce is ubiquitous. In today’s world, being digital means more than web sites and e-commerce. Being digital means leveraging digital tools to track and understand end-consumer behavior. Being digital means providing millennials with enough product information to make buying decisions when they won’t talk to a human. Being digital means eliminating the friction in your customer relationships and interactions.
In this Case Study Revolution, you’ll learn about:
• Best-in-class examples of companies that are leveraging digital tools to solve problems and improve customer experience while not abandoning what makes them special,
• What innovative companies are doing to bridge the gap between the physical and digital world, and how it improves customer experience,
• Identifying and evaluating technology to determine which is the best fit for your omnichannel initiatives, and
• Integrating new technology with already established systems and processes.