B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Michelle Fields
Michelle Fields Senior Corporate Marketing & E-Commerce Director Brock White
Michelle Kamrath Fields currently serves as the Sr. Director of Marketing and eCommerce at Brock White, an international professional-grade construction materials distributor.   As a 20-year veteran within the B2C and B2B industries, Michelle leads the digital transformation and strategy at Brock White including launching their new eCommerce website.  She is also responsible for public relations, corporate communications, traditional marketing and in-store merchandising.   Prior to joining Brock White, Michelle served as the Director of eCommerce for Ashley Furniture Industries, a Marketing Director at Napster.com and various other roles at Classmates.com, Eddie Bauer and Nike.   

Connect with Michelle socially:
LinkedIn: https://www.linkedin.com/in/michellekamrathfields
Twitter:  @myfields



Day One: Customer Acquisition and Omnichannel

2:50 PM Panel Revolution: Staying Focused On Omnichannel As You Grow Your Global Brand

As your brand begins to shift to a global scale, how do you ensure that your brand doesn’t fracture across channels? This panel will address:

•    Navigating the complexities of scaling your business and tools
•    Creating an omnichannel strategy for a regional, national and global enterprise
•    Ensuring all data and content converts successfully across channels as you grow