Day One: Customer Acquisition and Omnichannel
It is well established that companies must enter the digital age to maintain and grow their business. If we all accept that “software is eating the world” and every business needs to think of themselves more like software firms then the choices of their technology becomes the leading challenge. The opportunity to own their own commerce application introduces the flexible and nimble capability to adapt to market changes and rapidly address the needs of their buyers. In this talk we’ll cover how the API economy delivers on these promises and why experienced software developers want to work with these tools.