B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Tom Williams
Tom Williams VP eBusiness C2-Competitive.com

As VP of the eBusiness Practice at C2, Tom leverages 20+ years of business experience across Tech Product & Services Companies, Digital Marketing and Technology Consulting to drive successful outcomes for customers. Tom’s responsibilities include business development & delivery and practice management with P&L responsibility. Tom brings a unique blend of business strategy, management and technical competency to all consulting engagements. Tom’s background includes leadership roles at Razorfish Consulting, Crown Partners Consulting, Oxiem Interactive, Jadu CMS, RR Donnelley, Comdisco and KPMG LLP. He was also the Founder & President of Innogage, LLC a digital marketing technology company.

Tom holds a BSBA from The Ohio State University in Honors Accounting & Finance and an MBA from Northwestern University's Kellogg School of Management in Marketing & Organizational Research

Day One: Customer Acquisition and Omnichannel

12:20 PM Panel: Strong from Within: Ready Yourself for True Digital Transformation

Unlike many other functions, digital and eCommerce can influence every aspect of a company’s business.  Making decisions around where you place your internal digital team, how big it is and how much influence it has is the backbone to the entire omnichannel experience.

•    Building your internal team to support your digital initiatives
•    Understanding where to situate digital teams within your larger organization
•    Evolving and sustaining digital competencies