Deconstructing the Data-to-Content Journey: Understanding Commerce in Manufacturing

It’s estimated that by 2040, 95% of purchases will be facilitated by ecommerce. So why do we continue to see manufacturers hesitate to create more seamless digital commerce experiences? Ultimately, creating cohesive commerce experiences for manufacturing organizations is a daunting task due to the vast and complex product data and information manufacturers typically possess. At the same time, traditional physical sales channels must evolve to meet the ever-growing need for digital. So, while the task of finding the right way to take complex product data and turn it into customer-friendly content may be overwhelming, it is vital.

Creating a digital environment that consolidates product data and outputs good content can improve the buying journey, successfully distribute product content to various channels, and provide sales teams with access to accurate and enriched product content to download or browse to better serve their buyers. Overall, making product content readily available to internal sales teams enables them and their buyers to move faster through their buying journey.

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