May 4 - 6, 2026
Chicago Marriott Downtown
This is part one of a two-part B2B Masterclass webinar series where we'll explore the challenges and opportunities of B2B digital transformation, and provide you with the strategies and tools you need to succeed. This 47-minute video is around search in the B2B space. We’ll discuss the increasing tension of B2C expectations, the complexities of B2B products and customer types, and why search is the critical first step in the buyer journey.
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AI is moving fast. It’s not just helping with personalization or smarter recommendations anymore — it’s changing how people (and the AI agents acting on their behalf) discover, evaluate, and buy. The rise of agentic AI and the shift toward a zero-click internet will completely change how customers interact with your business. Here’s the catch: none of it works without great search. Search is the foundation that fuels RAG, powers AI agents, and ultimately decides whether your digital experiences win or lose in this next wave of commerce. In this webinar, B2B Insights and Lucidworks will unpack what this means for both B2C retailers and B2B enterprises — and what you can do right now to get ready for 2026.
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This 48-minute video explores the transformative impact of AI on B2B digital experiences. Our panelists will share real-world examples on the limitations of DIY digital solutions, the benefits of AI-powered product discovery tools, AI's role in optimizing product content and data management, and its potential to enhance personalization and customer loyalty.
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Discover how AI-powered Search is Transforming Fitment from the Search Bar!
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In this webinar, we’ll discuss the challenges, benefits, and opportunities of AI, especially generative AI, in both search and knowledge discovery—today, and looking into the future as existing capabilities in this area evolve. Our goal is to better understand the impact AI-driven search and knowledge discovery will have on organizations in terms of their people, experiences, workflows, and productive outcomes.
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In this webinar, we’ll review the B2C site experience technologies that Amazon is using and discuss the implications for B2B commerce.
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Hear how Honeywell obtained the best net promoter score and increased conversions this 2021! You'll walk away with insights into content and commerce and how seamlessly blending the two is imperative to digitally mature. Honeywell and Perficient provide real success stories over the last year in improving conversions as well as the challenges they faced, how they overcame them, what was learned, and ultimately how it led to their success.