B2B Online 2021

July 26 - 27, 2021


Amazon is bringing its "A-game" to B2B: How should you respond?

In this webinar, we’ll review the B2C site experience technologies that Amazon is using and discuss the implications for B2B commerce.

Key Takeaways:

  • What are some of the site experience technologies available for B2B commerce customers to use to level the playing field vs Amazon
  • What are some potential paths to differentiate versus Amazon
  • The impact of algorithmic site search and merchandising on B2B commerce experience and KPIs


  • Richard Isaac, President & CEO, RealDecoy
  • Will Uppington, Chief Product Officer, BloomReach

Digital Transformation from the Outside In

Key Takeaways:

  • Leverage commerce as a collaboration tool for your internal organization
  • Understand how digital commerce is more than a website – it goes beyond transactions, transforming your internal organization for the better
  • Deliver the experience customers have come to expect by approaching digital commerce as an “outside in” mentality


  • Darren Taylor, Chief Marketing Officer, MORSCO
  • Karie Daudt, VP of Marketing and Customer Experience, Insite Software