Webinars

This is part one of a two-part B2B Masterclass webinar series where we'll explore the challenges and opportunities of B2B digital transformation, and provide you with the strategies and tools you need to succeed. This 47-minute video is around search in the B2B space. We’ll discuss the increasing tension of B2C expectations, the complexities of B2B products and customer types, and why search is the critical first step in the buyer journey.

Speakers Include:

• Arvind Natarajan,  Director of Product, Rezolve Ai
• Andy Hoar CEO at Paradigm B2B 
• Jason Hein Founder/CEO at Acumental B2B & Global Director, Product Content and Search at B2B eCommerce Association
• Jordan Brannon President at Coalition Technologies
• Hannah Foley VP Digital Products & Platforms at RS Group Inc. 
  

AI is moving fast. It’s not just helping with personalization or smarter recommendations anymore — it’s changing how people (and the AI agents acting on their behalf) discover, evaluate, and buy. The rise of agentic AI and the shift toward a zero-click internet will completely change how customers interact with your business. Here’s the catch: none of it works without great search. Search is the foundation that fuels RAG, powers AI agents, and ultimately decides whether your digital experiences win or lose in this next wave of commerce. In this webinar, B2B Insights and Lucidworks will unpack what this means for both B2C retailers and B2B enterprises — and what you can do right now to get ready for 2026.

Speakers:

• Jochebed Zakrzewski, Head of E-commerce, Digital Sales & Marketing, Metric Marine, Inc.
• Phane Mane, Global Lead, AI Product Strategy & Delivery Company, Boston Scientific
• Mike Callahan, Director, Digital Delivery, Dawn Foods Global
• Keri Rich, VP of Product Management, Lucidworks
  

This 48-minute video explores the transformative impact of AI on B2B digital experiences. Our panelists will share real-world examples on the limitations of DIY digital solutions, the benefits of AI-powered product discovery tools, AI's role in optimizing product content and data management, and its potential to enhance personalization and customer loyalty.

Speakers:

• Theresa Kuske, Sr. Director of Digital Marketing, Chamfr
• Chris Baltusnik, E-Commerce Transformation and Operations Leader, Owens Corning
• Brian Land, VP, Sales Engineering, Lucidworks
  

Discover how AI-powered Search is Transforming Fitment from the Search Bar!

Key Takeaways:

• Why fitment is such a pervasive problem for anyone who sells or distributes product parts by year, make, and model – from automotive applications to industrial manufacturers and many more
• How AI-powered year, make, model fitment search can deliver products guaranteed to fit every time, even when customer search queries using ambiguous or conversational language
• How you can deliver better customer experiences, reducing expensive product returns and generating revenue gains with AI-powered fitment search

Speakers:

• Roland Gossage, CEO, GroupBy Inc.
• Brian Beck, Co-Founder, MasterB2B

In this webinar, we’ll discuss the challenges, benefits, and opportunities of AI, especially generative AI, in both search and knowledge discovery—today, and looking into the future as existing capabilities in this area evolve. Our goal is to better understand the impact AI-driven search and knowledge discovery will have on organizations in terms of their people, experiences, workflows, and productive outcomes.

Speakers:

• Theresa Kuske, Digital Marketing Director, Ergodyne
• Merlin Yamssi, Lead Solutions Consultant, Partner Engineering AI/ML CoE, Google Cloud
• Chris Cottle, Search Strategy and Insights, Lucidworks
• Chris Rand, Head of Research, WBR Insights

In this webinar, we’ll review the B2C site experience technologies that Amazon is using and discuss the implications for B2B commerce.

Key Takeaways:

• What are some of the site experience technologies available for B2B commerce customers to use to level the playing field vs Amazon
• What are some potential paths to differentiate versus Amazon
• The impact of algorithmic site search and merchandising on B2B commerce experience and KPIs

Speakers:

• Richard Isaac, President & CEO, RealDecoy
• Will Uppington, Chief Product Officer, BloomReach

Key Takeaways:

• Leverage commerce as a collaboration tool for your internal organization
• Understand how digital commerce is more than a website – it goes beyond transactions, transforming your internal organization for the better
• Deliver the experience customers have come to expect by approaching digital commerce as an “outside in” mentality

Speakers: 

• Darren Taylor, Chief Marketing Officer, MORSCO
• Karie Daudt, VP of Marketing and Customer Experience, Insite Software

Hear how Honeywell obtained the best net promoter score and increased conversions this 2021! You'll walk away with insights into content and commerce and how seamlessly blending the two is imperative to digitally mature. Honeywell and Perficient provide real success stories over the last year in improving conversions as well as the challenges they faced, how they overcame them, what was learned, and ultimately how it led to their success.