May 4 - 6, 2026
Chicago Marriott Downtown
Aaron leads Zaelab's Shopify practice, bringing deep expertise across Shopify Plus, B2B, headless commerce, and complex enterprise integrations. He has architected and delivered large-scale commerce solutions for global brands, specializing in Shopify-SAP connectivity — including helping conceptualize and launch Fuse, Zaelab's proprietary Shopify-SAP middleware. Aaron's work spans full-lifecycle engagements from discovery and solution architecture through implementation and optimization, with particular strength in B2B commerce, ERP integration, and platform migrations. He partners closely with clients to translate complex business requirements into scalable, modern commerce experiences on Shopify.
Mastermind Roundtables are a wonderful way to continue to network and engage with your peers on a topic of your choosing. These interactive sessions allow you to find innovative digital and omni-channel solutions on the market in a relaxed setting. Each roundtable will have a specific theme for you to learn from. The Mastermind Roundtables at B2B Online are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of 10-15 of your peers to discuss ways to re-strategize and overcome common roadblocks to success.
Table 1: Search is Upsetting Your Customers – How AI Powered Search Helps and Drives eCommerce Revenue Hosted by Carl Prizzi, EVP of Revenue, Hawksearch
Table 2: How are you building high‑performance, differentiated B2B buyer experiences in the era of AI and agentic commerce? Hosted by Corey Gelato, Sr. Business Advisor, Adobe
Table 3: Shopify Is Enterprise B2B Ready: Prove Me Wrong (?) Hosted by Jared Shaner — VP of Strategic Commerce & Aaron Brill – Director, Shopify Practice Lead, Zaelab
Table 4: Product Data Is Everyone's Problem & Nobody's Job. How Do We Fix That? Hosted by Justin Alvis - VP of Sales, Ntara
Table 5: Converging Demand and Retail Media: How to win in AI-driven discovery Hosted by Daniel Bharadwaj - Americas Region Head, FlipkartCommerceCloud
Table 6: From Months to Momentum: How B2B Manufacturers Are Killing the 18-Month Implementation – Hosted by Benjamin Woll, VP, Enterprise Commerce, Orium & Theresa Raczkowski, Solutions Engineer, commercetools
Table 7: From Fragmented to Unified: Aligning People, Platforms, and AI Agents to Power a Seamless B2B Buying Experience Hosted By Eric Rosado, Chief Product Officer, Kibo Software
Table 8: Hosted by Altudo
Table 9: Hosted by Tendo Corporation
Check out the incredible speaker line-up to see who will be joining Aaron.
Download The Latest Agenda