B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Adam Niemur, Director of Digital Experience at Gordon Food Service
Gordon Food Service Logo

Adam Niemur


Director of Digital Experience
Gordon Food Service

Check out the incredible speaker line-up to see who will be joining Adam.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, January 1st, 2019


3:10 PM Panel Discussion: Revamping the Website to Provide a Frictionless Purchasing Experience

B2B businesses have been investing heavily in website redesign to differentiate against the competition and provide a seamless purchasing experience. Panelists will explain how they built out additional B2B functionality from self-service options to enhanced data to make purchasing easier, including:

  • Organizing product information in a more customer friendly way
  • Focusing on website navigation, hierarchy of the layout, product assortment and functionality to reduce barriers to completing the purchasing process
  • Creating a simple re-order process for complex configurations to make the customer’s life easier
  • Growing your online assortment to improve the experience and increase sales