B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Ajay Kamble, CIO at Turtle & Hughes, Inc.
Turtle & Hughes, Inc. Logo

Ajay Kamble

Turtle & Hughes, Inc.

Check out the incredible speaker line-up to see who will be joining Ajay.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020

11:25 AM Keynote Case Study: Driving Digital Transformation for Sustainable Business Impact With Data and Analytics

Today's digitally-savvy buyer expects a B2C-like experience that meets their complex B2B needs. From in-person interactions with sales reps, today’s digitally-savvy buyers expect a streamlined, convenient process that stretches across both offline and online channels. They begin shopping journeys online, engage with sales teams, purchase online, visit social media – and expect the same level of consistency and convenience across the touchpoints. In this session, Ajay Kamble, CIO of Turtle & Hughes, along with Mihir Kittur, Co-Founder & Chief Commercial Officer of Ugam, will walk through the real-life challenges B2B businesses face today and outline how leaders can embark on this journey of digital transformation for sustainable revenue growth and profitability with data and analytics.
Key takeaways from the session will include: 

  • Turtle & Hughes’ journey to digital transformation
  • Applying analytics to define and prioritize avenues for sustainable impact
  • Practical learnings to accelerate digital transformation