Alana Widdess

Partner Tata Consultancy Services

Alana Widdess is digital commerce leader focused on business-led, customer-centric, tech-enabled transformations. She assesses and attacks underlying issues that block success and converts them into profitable finished products. Her experience in B2C, B2B, B2B2C, DTC and marketplace strategy and execution has led to achievements including scaling B2B sales operations, a first-ever B2B (headless) commerce platform for a global consumer goods company and company-wide, strategic transformation initiatives to reduce overall operating expenses. Currently, Alana is a CX Transformation Partner at TCS , and previously held digital commerce leadership positions at KPMG, Sears Holdings and Arc Worldwide.