B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Alex Harris


Conversion Optimization Director
Perficient Digital

Day Two: Revolutionizing the Customer Experience


2:50 PM Case Study: How to Get Higher Website Conversions: Quick Fixes and Customer Insights

A successful conversion rate optimization (CRO) strategy involves more than tweaking messaging and moving buttons. It’s also about understanding your customers and how your site is (or isn’t) fulfilling their needs. In this session, you’ll learn about both – how to implement quick fixes to immediately increase conversion rates and how to use behavioral analysis and website analytics to get to know your customers and the experience they expect.
Join our session to hear about:
  • Several proven landing page improvements to quickly increase conversion rates
  • Behavioral and website analysis methods that can impact long-term ROI
  • How combining both as part of your CRO strategy can help increase form submissions and phone calls to generate more leads

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda