Ana Bennett

This panel explores the imperative of optimizing web features for accessibility in the context of eCommerce success. It highlights the importance of adhering to digital accessibility standards and programs as a means to not only benefit from a larger group of buyers but also to mitigate potential risks. Additionally, the abstract emphasizes the opportunities to enhance user experience (UX) while underlining the significance of following best practices and steering clear of common pitfalls in the pursuit of accessible eCommerce solutions.

• Digital Accessibility Standards and programs to start
• Benefits and opening to larger group of buyers
• Mitigating risk
• Opportunities to enhance UX
• Best Practices, and things to STAY AWAY FROM