Andréanne Cantin

National Director of Product Data and E-commerce Guillevin

Andréanne Cantin is National Director of Product Data and E-commerce at Guillevin, one of Canada's largest electrical distributors. She leads strategic initiatives focused on modernizing the B2B buying experience through digital transformation, product data quality, and operational excellence. With over 18 years of experience across operations, strategy, and marketing, Andréanne is known for her ability to translate complex business challenges into practical, scalable solutions. She recently led Guillevin's migration to Shopify, a large-scale transformation integrating ERP, PIM, complex pricing, and customer experience. A collaborative and results-driven leader, she is passionate about making B2B commerce simpler, more efficient, and aligned with the expectations of today's buyers

Monday, May 4, 2026

1:40 PM Workshop #5 Complex B2B Is Not an Excuse for Bad Buying Experiences

B2B buyers have changed faster than most distributors and manufacturers have. They expect fast, intuitive, self-serve ordering, even when the products, pricing, and processes behind the scenes are anything but simple. The risk is no longer just inefficiency. It’s losing orders to competitors that are easier to do business with. In this workshop, Guillevin, Shopify, and Teifi will show what it takes to meet modern buyer expectations without tearing apart the foundation of your business. Hear how one of Canada's largest electrical distributors brought complex B2B commerce online - unifying five interconnected systems across dynamic pricing, a massive catalog, ERP, PIM, and identity management - while making it easier for customers to buy and teams to scale. You’ll learn how to modernize without a rip-and-replace overhaul, bring more orders online without losing the value of traditional sales, and create a buying experience customers will actually use.

Check out the incredible speaker line-up to see who will be joining Andréanne.

Download The Latest Agenda