Andréanne Cantin

B2B buyers have changed faster than most distributors and manufacturers have. They expect fast, intuitive, self-serve ordering, even when the products, pricing, and processes behind the scenes are anything but simple. The risk is no longer just inefficiency. It’s losing orders to competitors that are easier to do business with. In this workshop, Guillevin, Shopify, and Teifi will show what it takes to meet modern buyer expectations without tearing apart the foundation of your business. Hear how one of Canada's largest electrical distributors brought complex B2B commerce online - unifying five interconnected systems across dynamic pricing, a massive catalog, ERP, PIM, and identity management - while making it easier for customers to buy and teams to scale. You’ll learn how to modernize without a rip-and-replace overhaul, bring more orders online without losing the value of traditional sales, and create a buying experience customers will actually