Andréanne Cantin

Andréanne Cantin is National Director of Product Data and E-commerce at Guillevin, one of Canada's largest electrical distributors. She leads strategic initiatives focused on modernizing the B2B buying experience through digital transformation, product data quality, and operational excellence. With over 18 years of experience across operations, strategy, and marketing, Andréanne is known for her ability to translate complex business challenges into practical, scalable solutions. She recently led Guillevin's migration to Shopify, a large-scale transformation integrating ERP, PIM, complex pricing, and customer experience. A collaborative and results-driven leader, she is passionate about making B2B commerce simpler, more efficient, and aligned with the expectations of today's buyers