Andrew Wadsworth

This is your chance to test drive new AI technology and create a Personalized Buying Experience MVP that’s proven to boost revenue and efficiency.

Everyone knows that personalization increases engagement, conversions, and loyalty for B2C companies. But the stakes are even higher for B2B companies. B2B buyers purchase based on strict requirements. You need to get every order right. There’s no margin for error. When mistakes are made, the costs are high.

Fueled by AI, Personalized Buying Experiences empower you to sell complex B2B products and services with precision.

During our action packed 55-minute workshop, you will work closely with B2B commerce technology experts to build a working Personalized Buying Experience MVP, focusing on the foundation first and then moving to transformational AI-driven experiences.

Your Personalized Buying Experience MVP can include:

·      Self-Service Dashboards that seamlessly integrate with ERP and other enterprise systems to let customers manage orders, use quick-order tools, and view financial data.

·      Product Discovery Experiences, powered by AI agents, that are optimized for technical and complex products, enabling B2B buyers to find the exact items quickly.

·      Personalized Product Catalogs and Pricing that are customized according to each buyer’s contractual agreement, speeding up purchasing decisions and minimizing back-and-forth.

·      Self-Service Quote-to-Cash Workflows to streamline communication with sales teams, providing clarity and reducing time to close opportunities.

·      B2B-Focused Checkout Experiences that accommodate invoice/PO payment methods, manage complex delivery options (e.g., freight, shipping restrictions), and capture data required by ERP and fulfillment systems. 

·      Personalized Content and Testing Capabilities to easily modify and test digital content, as well as interact with customers through email, SMS, and live chat.