October 28 - 29, 2020
11am ET - 5:30pm ET
Day One – Wednesday October 28, 2020 Growing and Innovating Digitally
Wednesday, October 28th, 2020
12:05 PM KEYNOTE: Manufacturing Path Forward
For decades, distribution channels for most manufacturers have been static. However, with the rise of new options for B2B to go direct to customers like B2C, manufacturers, distributors, and customers have evolved, drastically changing the traditional sales representative role. There is a fundamental shift happening from a selling process to a buying process. Industry is dealing with an empowered buyer. During this session, you will learn how to face the near-constant disruption of modern business. Hear from Andrew Walker, CEO of Shift7 Digital, to understand the full scope of change and obstacles that stand in the manufacturers’ and distributors’ ways of reaching their target customers.
· Discover the opportunity that lies ahead, make predictions, and calculate analogs that allow you to build a strategy around your business prospect, leveraging distribution network and sell directly – empowering your customers to build relationships grounded in trust.
· Gather the tools you need to build a new distribution strategy from scratch, so you are ready to take leaps and bounds toward success!