B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Andy Wagner


Executive Director
Aaxis Commerce

Day Two: Revolutionizing the Customer Experience


12:15 PM Keynote Panel Discussion: Collaborating Across Functional Teams to Drive Innovation for Customers

Digital transformation requires significant collaboration across the business. Marketing, IT, customer experience, operations, logistics and beyond must be in sync to deliver a delightful experience to meet increasingly high customer expectations. How do you organize teams to drive customer experience? How do you break down silos to better serve the customer? Panelists will answer these questions and more, including:

• How do you build product teams to innovate from a process and product perspective?
• How do you determine which areas marketing and IT own?
• What should the responsibilities be for marketing, IT, data, finance and operations to ensure a successful product launch?
• How do you get cross functional alignment for long-term planning to grow the business?



Check out the incredible speaker line-up to see who will be joining Andy.

Download The Latest Agenda