B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Antony McGregor Dey


Director, Ecommerce
Blue Fish Development Group

Day Two: Revolutionizing the Customer Experience


11:30 AM Keynote Panel Discussion: Building a More Sophisticated Customer Journey to Improve CX

As B2B adopts more and more from B2C, there are exciting opportunities to enhance customer experience for business buyers. How do you get started building out a more sophisticated customer journey? What are the different steps to take? What should your development cycles look like? What do you want the CX to look like? Panelists will answer these questions and more and offer best practice tips including:

• Designing an upgrade strategy to improve CX and drive retention and repeat business
• Understanding the latest methods to map the customer journey and measure performance
• Increasing AOV by having proper bundling, up-selling, and cross-selling in the customer journey
• Knowing how to provide what customer don’t know they want yet to delight and drive longer term engagement


Check out the incredible speaker line-up to see who will be joining Antony.

Download The Latest Agenda