B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Ashar Mairaj, Vice President, Digital Marketing at Global Industrial
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Ashar Mairaj


Vice President, Digital Marketing
Global Industrial

Check out the incredible speaker line-up to see who will be joining Ashar.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


4:40 PM Lightning Round Panel: Capturing and Actioning Customer Feedback: Evaluating New Ways to Capture And Use the Voice of the Customer

Collecting customer feedback to make improvements is a central pillar in CX. Customer insights can help you create a 360 degree view of the customer to improve your communication and service. Panelists will discuss what voice of the customer means in a B2B environment and how to capture insights, including:

  • Discussing effective methods to collect customer feedback 
  • Survey best practices that generate higher conversion rates
  • Understanding the best metrics to use to get an accurate measurement of your site performance
  • Applying customer insights and feedback to inform  your overall digital strategy

Day Three: Prepping for the Future of Digital

Wednesday, April 22nd, 2020


11:35 AM Keynote Panel Discussion: Aligning Value Creation with Emerging Technology Adoption

Technology moves quickly, and while you don’t want to get left behind, it doesn’t always pay-off to be first out of the gates with the latest disruptive technology. Hear how digital leaders are aligning digital strategy and customer experience with disruptive technology to deliver differentiated value to the customer, including:

  • Identifying what considerations you should make in deciding on various AI technologies, blockchain and more
  • Building an optimal technology stack as the basis to prioritize all future technology implementations
  • Understanding where to start with AI capabilities, from personalization to chatbots, including engaging IT partners and determining when to build v. buy
  • Adapting the right technology to better serve the B2B customer