Bill Barto

B2B buyers and channel partners don’t want to wait—they want control. The best companies aren’t just offering self-service; they’re building integrated digital ecosystems that let customers and partners manage everything from orders and repairs to warranty claims and real-time inventory in one customer-centric experience. In this workshop, we’ll pull back the curtain on how leading enterprises are connecting multiple platforms, data sources, and services to create frictionless, high-impact self-service solutions that drive loyalty, efficiency, and revenue. 

We’ll showcase real-world examples of companies that have built best-in-class digital self-service ecosystems, enabling dealers, distributors, and customers to: 

✔ Submit and track repair and warranty claims 

✔ Place and manage orders with full visibility 

✔ Access real-time inventory, pricing, and service updates 

✔ Engage in frictionless communication across key touchpoints 

Key Takeaways: 

• Designing for Multiple User Types – Balancing the needs of channel partners, customers, and internal teams. 
• Driving Operational Efficiency – Reducing service bottlenecks and improving customer satisfaction. 
• Integration at Scale – Connecting various data sources and platforms for a seamless experience. 
• Real-World Success Stories – Insights from companies delivering transformative self-service solutions. 

Join VASS at B2B Online Chicago to discover how the right self-service strategy can drive autonomy, efficiency, and stronger customer relationships in today’s digital-first world.