Bill Barto

Bill Barto is the Manager of Strategic Technologies for the Underground and Specialty Construction division for The Toro Company. This division designs, manufactures and markets best in class lines of directional drills, vacuum excavators, trenchers, mini-skid steers, and performance parts that are distributed through a dedicated worldwide dealer network. In this role he leads a team focused on creating and supporting backend and customer facing applications that enable sales, marketing, and business processes.

The Underground and Specialty Construction digital transformation began in 2017 with the implementation of a sales force automation product, with the goal of capturing 360° views of customer, product, and channel partners. Building on this goal, His team has implemented numerous solutions, including tightly integrated launches of Commerce, Sales, Service, CPQ and Marketing applications. The work continues as they look to expand and enhance their digital footprint.