B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Bill Fetter


Global Director Marketing Automation
Hexagon Manufacturing Intelligence

Day Two: Revolutionizing the Customer Experience


5:20 PM Lightning Round Panel: Drawing in New Business: Energizing Your Customer Acquisition Strategies

As B2B businesses quickly operationalize the eCommerce channel, many are operating from a land grab mentality to quickly capture new customers. What acquisition opportunities are proving most effective? How can you increase brand awareness? Find out how to understand where prospects are, how to reach them and:
  • Know what would engage prospects to start a dialogue 
  • Leverage marketing automation and online marketing to drive traffic to the site
  • Explore the latest methods to drive traffic to the site through video strategy, social media, SEO, content and more
  • Utilize account based marketing to be more effective, targeted and proactive


Check out the incredible speaker line-up to see who will be joining Bill.

Download The Latest Agenda