B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Bill Graber, eCommerce Marketing Director at Trimble Navigation
Trimble Navigation Logo

Bill Graber


eCommerce Marketing Director
Trimble Navigation

Check out the incredible speaker line-up to see who will be joining Bill.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


1:55 PM B2B Manufacturer Campfire Chat

Relax by the “fire” and hear from an eCommerce executive in manufacturing about a success and a failure learning opportunity. Then in an open, manufacturer only discussion, share your story, ask questions of your peers and walk away with a few new takeaways to implement on your return.

Limited to 20 manufacturer executives, first-come, first-served.  

Partnering with Customers to Innovate in Digital and Differentiate Against the Competition

  • Pushing innovation and increasing customer intimacy
  • Breaking past resistance to change and taking the fear out of innovation
  • Knowing which internal and external team members to get involved to experiment and test new opportunities
  • Creating partnerships through innovation to drive customer loyalty

1:55 PM B2B Manufacturer Campfire Chat

Relax by the “fire” and hear from an eCommerce executive in manufacturing about a success and a failure learning opportunity. Then in an open, manufacturer only discussion, share your story, ask questions of your peers and walk away with a few new takeaways to implement on your return.

Limited to 20 manufacturer executives, first-come, first-served.  

Partnering with Customers to Innovate in Digital and Differentiate Against the Competition

  • Pushing innovation and increasing customer intimacy
  • Breaking past resistance to change and taking the fear out of innovation
  • Knowing which internal and external team members to get involved to experiment and test new opportunities
  • Creating partnerships through innovation to drive customer loyalty

4:40 PM Lightning Round Panel: Capturing and Actioning Customer Feedback: Evaluating New Ways to Capture And Use the Voice of the Customer

Collecting customer feedback to make improvements is a central pillar in CX. Customer insights can help you create a 360 degree view of the customer to improve your communication and service. Panelists will discuss what voice of the customer means in a B2B environment and how to capture insights, including:

  • Discussing effective methods to collect customer feedback 
  • Survey best practices that generate higher conversion rates
  • Understanding the best metrics to use to get an accurate measurement of your site performance
  • Applying customer insights and feedback to inform  your overall digital strategy