B2B Online Virtual Event & Expo

October 28 - 29, 2020


11am ET - 5:30pm ET

Bill Graber, eCommerce Marketing Director at Trimble Navigation
Trimble Navigation Logo

Bill Graber

eCommerce Marketing Director
Trimble Navigation

Check out the incredible speaker line-up to see who will be joining Bill.

Download The Latest Agenda

Day One – Wednesday October 28, 2020 Growing and Innovating Digitally

Wednesday, October 28th, 2020

5:15 PM PANEL DISCUSSION: Capturing and Actioning Customer Feedback: Evaluating New Ways to Capture And Use the Voice of the Customer

Collecting customer feedback to make improvements is a central pillar in CX. Customer insights can help you create a 360 degree view of the customer to improve your communication and service. Panelists will discuss what voice of the customer means in a B2B environment and how to capture insights, including:

  • Discussing effective methods to collect customer feedback 
  • Survey best practices that generate higher conversion rates
  • Understanding the best metrics to use to get an accurate measurement of your site performance
  • Applying customer insights and feedback to inform your overall digital strategy