B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Blair McCraken, Senior Director, eCommerce & Marketing at ProfitOptics
ProfitOptics Logo

Blair McCraken

Senior Director, eCommerce & Marketing

Check out the incredible speaker line-up to see who will be joining Blair.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020

5:10 PM Beer Bucket B2B Roundtables

 (20 Roundtable Discussions Available Only For Manufacturers And Distributors)
These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each roundtable will have a specific theme for you to learn from. A highlight of B2B Online, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session. Priority seating for Manufacturers And Distributors. To sponsor a roundtable, contact Christine Johnson at 646-200-7458 or christine.johnson@wbresearch.com   
1. Turning Toads into Princes: Be King for a Day and Command Your Vendor/Customer Portal 
Hosted by: Octavio Perales, Director, Solutions, Intershop Communications, Inc.  
2. eCommerce is Not a Project, it’s a Paradigm Shift 
Hosted by: Brian Lunde, Vice President, Customer Success, Insite Software, An Episerver Company
3. Customer-centricity Gap (What Customers Expect vs. What Brands Deliver)
Hosted by: Chris Sharp, Chief Evangelist, Episerver
4. Customer Case Study: Impact of Product Information on Business Results
Hosted by: Paul Wlodarczyk, Director Digital Practice, Dakota Systems, Inc.
Co-Presenter: Sandra Sampson, Senior Manager of Product Data & Taxonomy Management, TE Connectivity
5. How to Successfully Deploy PunchOut and B2B Order Automation Capabilities to Drive B2B Revenue Growth 
Hosted by: Brady Behrman, CEO, PunchOut2Go
6. Creating B2B Commerce Success and Winning Cultures : Partnering With Your Sales Teams and Key Distribution Channels 
Hosted by: Russell Scherwin, Chief Revenue Officer, FPX
7. How to Scale Your B2B Implementation Across the Globe
Hosted by:Andy Peebler, Vice President, B2B Commerce Strategy, Salesforce
8. How Are Leading B2B Businesses Leveraging Data & Analytics to Transform Digitally
Hosted by: Manu Sharma, Vice President, Sales & Account Management, Ugam, a Merkle Company
9. 5 Search Engine Marketing Mistakes that B2B eCommerce Marketers Need to Avoid
Hosted by: Udayan Bose, Founder & CEO, NetElixir, Inc.
10. Transform Your Digital Commerce With a Unified Customer Experience
Hosted by: Jeff Goffinet, Director of Sales, Dunn Solutions
11. How eCommerce leaders can lead the change in their organizations
Hosted by: Justin King, GM B2B Solutions, Salsify
12. Maximize ROI from Your Product Data
Hosted by: Kelly Amavisca, Director, Enterprise Product Data, Ferguson 
13. Personalization: Getting it Right and Avoiding the Pitfalls
Hosted by: Brian McGlynn, Vice President, Commerce, Coveo
14. The B2C Merchandising Trick that B2B is Missing Out On
Will Warren, Chief Technology Officer, SearchSpring
15. What Your Customers are Telling you When They Use Search and How to Optimize it
Hosted by: Brian Gillespie, Director of Product Management, HCL Commerce
16. Architecting an Omnichannel Solution for CPQ and eCommerce
Hosted by: Gilbert Moreno, Director, IT Architecture, National Instruments and Kevin Bennett, Chief Technology Officer, KBMax
17. The B2B Buying Journey: Changing Trends in Customer Expectations for 2020
Hosted by: Shannon Swenson, Director, WordPress VIP
18.  Cheers to HOPPY Customers! How to Craft Rich Content Experiences that Educate, Engage, and Drive More Sales
Hosted by: Jason Lichon, President, BlueBolt
19. Avoiding the B2B Money Pit - 5 Tips to Ensure On Time, On Budget Projects
Hosted by: Brian McCray, B2B Practice Lead, ForeFront
20. I’ve Been There! Geek Out About eCommerce With a Former Distributor  
Hosted by: Blair McCraken, Senior Director, eCommerce & Marketing, ProfitOptics