Blair McCraken

Senior Director, eCommerce & Marketing ProfitOptics

Blair has experienced a 360 degree view of eCommerce. Over 16 years in the industry, across small b2c to Fortune Five b2b businesses, she has seen eCommerce from every angle - strategic planning, execution, operational integration, lead and revenue generation and customer experience. She is a giant nerd who loves to solve puzzles. Now as a consultant, Blair loves to talk to clients about what they love and hate about their current eCommerce world. Be warned, she will geek out about the ProfitOptics’ approach to eCommerce - the technology and the implementation. Come find her if you’re low on energy.