May 4 - 6, 2026
Chicago Marriott Downtown
Brad Gerstein is an award-winning strategic design executive with 20+ years of experience driving product-led growth for Fortune 500 clients across the automotive, healthcare, insurance, and technology sectors. Brad champions research-driven design methodologies, combining qualitative insights with analytics to create intuitive digital experiences that meet real user needs. Brad excels at leading multidisciplinary teams of researchers, strategists, and designers to solve complex business challenges at scale. He has served a diverse range of clients, including Mercedes-Benz, American Cancer Society, United Healthcare, UPS, and Google, and brings deep expertise in UX strategy, digital transformation, and building high-performing design organizations.
Mastermind Roundtables are a wonderful way to continue to network and engage with your peers on a topic of your choosing. These interactive sessions allow you to find innovative digital and omni-channel solutions on the market in a relaxed setting. Each roundtable will have a specific theme for you to learn from. The Mastermind Roundtables at B2B Online are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of 10-15 of your peers to discuss ways to re-strategize and overcome common roadblocks to success.
Table 1: Search is Upsetting Your Customers – How AI Powered Search Helps and Drives eCommerce Revenue Hosted by Carl Prizzi, EVP of Revenue, Hawksearch
Table 2: How are you building high‑performance, differentiated B2B buyer experiences in the era of AI and agentic commerce? Hosted by Corey Gelato, Sr. Business Advisor, Adobe
Table 3: Shopify Is Enterprise B2B Ready: Prove Me Wrong (?) Hosted by Jared Shaner — VP of Strategic Commerce & Aaron Brill – Director, Shopify Practice Lead, Zaelab
Table 4: Product Data Is Everyone's Problem & Nobody's Job. How Do We Fix That? Hosted by Justin Alvis - VP of Sales, Ntara
Table 5: Converging Demand and Retail Media: How to win in AI-driven discovery Hosted by Daniel Bharadwaj - Americas Region Head, FlipkartCommerceCloud
Table 6: From Months to Momentum: How B2B Manufacturers Are Killing the 18-Month Implementation – Hosted by Benjamin Woll, VP, Enterprise Commerce, Orium & Theresa Raczkowski, Solutions Engineer, commercetools
Table 7: From Fragmented to Unified: Aligning People, Platforms, and AI Agents to Power a Seamless B2B Buying Experience Hosted By Eric Rosado, Chief Product Officer, Kibo Software
Table 8: Do More With Less (For Real): AI, Automation, and the New Marketing Operating Model - Hosted by Chris Shalchi, VP, Commerce - Altudo
Table 9: Why Your B2B Digital Experience Isn't Driving Revenue (And What to Fix First)Hosted by Brad Gerstein - Vice President, Experience Design, Tendo Corporation
Table 10: Hosted by Rezolve AI
Check out the incredible speaker line-up to see who will be joining Brad.
Download The Latest Agenda