Brandon Snyder

Head of Digital Customer Experience City Electric Supply

Brandon Snyder is the Head of Online Customer Experience for City Electric Supply, a family-owned electrical wholesaler dedicated to providing personalized service and support for customers in the residential, commercial, and industrial marketplace. In his role at City Electric Supply, Brandon is responsible for managing all aspects of CESO sales, support, and managing the digital customer experience. Prior to joining team at City Electric, Brandon served in various Digital Product and Content Marketing leadership roles at Allied Electronics. With his Ecommerce experiences and background, Brandon is a strong advocate for leveraging all aspects of data to improve the customer experience

Day 3: Elevating Customer Engagement: Crafting Multidimensional B2B Digital Experiences

1:45 PM 80 Mins Real Time; Optimizing Your B2B eCommerce Website:

B2B eCommerce presents unique challenges, with navigation, pricing, product descriptions, and overall user experience playing crucial roles in buyer satisfaction. In this interactive session, participants will have the opportunity to present their B2B eCommerce websites and receive real-time feedback from the audience on how to enhance their online presence and improve the buyer journey.

Analyze real B2B eCommerce websites with live audience participation
Identify common pitfalls and best practices in B2B online user experience
Gain actionable insights on improving navigation, pricing presentation, and product descriptions
Learn how to create a more intuitive and buyer-friendly B2B eCommerce platform

Panelist:

Technical

Jan Musielewicz – Senior Developer, Test Equity Group

Digital Experience / Product Owner

Brandon Snyder - Head of Digital Customer Experience, Synder Electric

Marketing / SEO / Acquisition

Jeff Hileman – Director, eCommerce, Test Equity Group

Check out the incredible speaker line-up to see who will be joining Brandon.

Download The Latest Agenda