Day Two: Optimizing The Customer Journey Online & Offline
Tuesday, April 21st, 2020
Effective data management is an essential part of every successful business and Commerce organizations are not an exception. Organizational information such as Customer, Product, Supplier and Location data are all crucial pieces in a well-oiled Commerce machine that ensures great customer experience and maximized revenue. How can a company ensure personalized customer experience or real-time insights if they don’t have good visibility into their data? When starting your Commerce journey and trying to optimize your Commerce strategy for better performance, we recommend starting with organizing your Enterprise Data as a very first step in order to maximize ROI from this significant investment.