B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Brian Beck


SVP, eCommerce & Omnichannel Strategy
Guidance

Day One: Capitalizing on Growth Through Digital Innovation


2:55 PM Panel Discussion Remix: Going Global, Scaling and Growing the eCommerce Business

eCommerce is opening up the world, making global business easier, but not without growing pains! From language and cultural considerations to operations, logistics and IT capabilities, global eCommerce requires a different toolkit. Find out how to handle the challenges when operating in different international areas and foundational considerations, including:
  • Understanding how to personalize to different countries
  • Knowing what converts from a website and content perspective
  • Going beyond translation to gain penetration and adoption
  • Optimizing websites and platforms for multi language geographies

5:00 PM Lightning Round Panel: Competing With and Participating in Marketplaces While Maintaining Margin

The marketplace model has disrupted B2B eCommerce and it’s here to stay. Marketplaces offer the opportunity to reach more customers and create an easy experience for the buyer, but the ease and growth potential are not without challenges. Pricing pressures and brand integrity are among some of the top concerns of B2B businesses when capitalizing on marketplace opportunities, but solutions are already out there to balance these concerns while growing the business. Early adopters of marketplaces will shed light on how thrive in a marketplace economy, including:
  • Navigating relationships between manufacturer and distributor where there are different marketplace approaches 
  • Considerations for setting pricing you can rely on a global scale
  • Limiting short term incentives like promotional pricing and coupons for a long-terms pricing strategy 
  • Different strategies for different categories: testing which pricing models work best per product vertical


Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda