Vice President Industries, Customer Experience SAP
leads Industry go-to-market for SAP Customer Experience. In this position, he
helps companies fully understand and translate their customers’ needs beyond
products, features and functions to drive more meaningful experiences and
outcomes. Leading a team of Customer Experience and strategy veterans,
Brian’s team drives the enterprise positioning and go-to-market strategy
across multiple industries for SAP CX.
Brian brings 20+ years of business and technology
know-how, holding leadership roles in both the US and Europe.
Diehl joined SAP from Doosan Bobcat where he was the Director of
Innovation and Channel Technology. In this role, he led the B2B digital
and commerce elements of Bobcat’s multi-year, transformation efforts.
Prior to this, Diehl selected and deployed the SAP
Hybris commerce platform across 60+ countries, five languages, and
four currencies. Brian holds a degree in Mechanical Engineering from Penn State
Check out the incredible speaker line-up to see who will be joining Brian.
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