B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Brian Lunde, Vice President, Customer Success at Insite Software, An Episerver Company
Insite Software, An Episerver Company Logo

Brian Lunde


Vice President, Customer Success
Insite Software, An Episerver Company

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


11:50 AM Keynote Case Study: eCommerce is Not a Project, it’s a Paradigm Shift

eCommerce "projects" are dead. B2B eCommerce is not something you "set and forget." B2B eCommerce must become a catalyst for propelling your entire business forward. Learn how eCommerce is a paradigm shift that changes people’s roles, opens new channels and drives business transformation. Nate Wotruba, Director of IT at Amerhart, will unpack how eCommerce has made improved Amerhart’s business by helping sales people be more efficient and improving customer satisfaction.

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, January 1st, 2019


3:10 PM Panel Discussion: Keeping Them Coming Back: Retaining Customers Long Term

You know your customers are buying elsewhere. The rise of eCommerce and marketplaces have provided more options than ever before to easily make purchases, and customer retention has become a top priority as B2B businesses work to retain market share. Panelists will discussed tried and tested strategies to deliver value to the customer and prevent them from leaving, including:

  • Engaging and re-engaging customers across the full-lifecycle for a 360 view of the customer
  • Providing a seamless purchasing experience: understanding what customers need to serve their business needs and have a frictionless transaction
  • Connecting CX to analytics to anticipate customer needs
  • Linking CRM to marketing automation to facilitate customer communication post-purchase
  • Identifying methods to overcome the hurdles of having one-time buyers and increasing your retention rates
  • Modernizing the post-sale experience, looking at mimicking B2C buyer expectations