B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Brian Smith, Director, eCommerce Operations at Farmer Boy
Farmer Boy Logo

Brian Smith


Director, eCommerce Operations
Farmer Boy

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020


5:10 PM 7th Inning Stretch and Interactive Tabletop Discussions: Driving Conversions: Tackling and Reducing Cart Abandonment

Stretch your minds and your networks during this discussion based session. Share lessons learned and best practices with your peers to add to your list of actionable takeaways to implement on your return. 
Topics of discussion:

  • Understanding what triggers the B2B customer to abandon the cart
  • Knowing what it takes to bring back existing customers to complete the order
  • Implementing programs with sales for a more personalized touch
  • Simplifying the checkout process and improving site performance to increase conversions and grow the bottom line 

Day Three: Prepping for the Future of Digital

Wednesday, April 22nd, 2020


11:35 AM Keynote Panel Discussion: Aligning Value Creation with Emerging Technology Adoption

Technology moves quickly, and while you don’t want to get left behind, it doesn’t always pay-off to be first out of the gates with the latest disruptive technology. Hear how digital leaders are aligning digital strategy and customer experience with disruptive technology to deliver differentiated value to the customer, including:

  • Identifying what considerations you should make in deciding on various AI technologies, blockchain and more
  • Building an optimal technology stack as the basis to prioritize all future technology implementations
  • Understanding where to start with AI capabilities, from personalization to chatbots, including engaging IT partners and determining when to build v. buy
  • Adapting the right technology to better serve the B2B customer