B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Brian Strojny


Co-Founder
Insite Software

Day One: Capitalizing on Growth Through Digital Innovation


11:05 AM Keynote Case Study: Redefining Personalization in B2B eCommerce

When it comes to personalization it is important to remember the B2B buying cycle is more complex than that of B2C. Yet many B2B eCommerce vendors and representing personalization in a way that reflects a B2C customer experience. In order to redefine what it means for personalization in B2B eCommerce we first need to examine the differences between B2C and B2B. 
In this presentation Brian Strojny, Co-founder of Insite Software and Jim Nerone, Chief Information Officer at Buyers Products will discuss:

• Why personalization is important in B2B eCommerce
• The differences between B2C and B2B personalization 
• How to utilize data and intelligence to improve your personalization efforts

2:55 PM Panel Discussion Remix: Reviewing the Ins and Outs of Personalization to Drive Revenue

Personalization is one of the most exciting data-driven opportunities B2B marketers are investing in. We’ve all experienced personalization as B2C buyers, but what does personalization mean in B2B? How can you provide relevant information to current and potential customers? How can it be used to show value over competition? How can you use search metrics for a more personalized web experience? Hear from early adopters of personalization to find out how to:
  • Get personal to one person when it’s an aggregated purchase
  • Capitalize on spend data through multiple opportunities 
  • Take an offline experience and provide it virtually with a sense of personalization at a lower cost
  • Leverage personalization to support catering to high value customers

5:30 PM Cocktails And Conversations For B2B Best Practices Roundtables

 (20 Roundtable Discussions Available Only For Manufacturers And Distributors)

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each roundtable will have a specific theme for you to learn from. A highlight of B2B Online, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session. Priority seating for Manufacturers And Distributors. To sponsor a roundtable, contact alicia.upchurch@wbresearch.com  

1.Customer-Centric Thinking: Making Personalization Real & Practical 
Paul Wlodarczyk, Vice President, Digital Practice, Dakota Systems

2.Co-Creating Success: How B2B Sellers Connect With Modern Buyers 
Hosted by Mark Bartlett, Chief Experience Officer, FPX

3.Redefining Personalization in B2B eCommerce 
Hosted by Brian Strojny, Co-founder, Insite Software

4.Executing On Your Digital Strategy For Growth And Innovation
 Hosted by Andrej Maihorn, Vice President, Customer Innovations, Intershop

5.Topic TBD
Hosted by Jill Steinhour, Marketing Executive - High tech/B2B,Adobe 

6.Maximizing Online Growth and Connecting Commerce With Everything
 Hosted by Salesforce Commerce Cloud

7.The Value of a Global Content Strategy 
Laura Cochran, Vice President, Retail Solutions, Transperfect

8.Beyond The Hype Of AI And Machine Learning – What’s Real And How To Use It?
William Dunn, President, Dunn Solutions

9.How To Make Sure Your B2B eCommerce Platform Makes Money
Jordan Hahn, Senior CPQ Product Manager, Vendavo, Inc.

10.Successful B2B Ecommerce Starts with a Roadmap: Platform Best Practices 
David Crouch, President, ten24 Digital Solutions

11.Help People, Don't Just Sell Stuff: Using Search to Create Content Customers Need
Corbin Faber, Director, Managed Services, Conductor

12.Designing A Scalable and Elastic Distribution Network 
 Hosted by  Ware2Go


Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda